On-the-Road Automotive Videos that Drive more Leads and Sales to your Dealership
The challenge for dealers today
We now live in
video
economy
The Problem
The way people shop, research and buy
has changed
for good
Video now plays a dominant role in the way shoppers discover, research and make a purchase.
91%
of your shoppers now prefer full motion video/visual content over traditional text and photo-based information
In the video economy
there’ll be dealers that
Win and lose
If you are adapting to the change - you will win.If you don’t, you will be left behind.
On-the-road automotive video helps
your shoppers make a purchase decision
When a product video is information-intensive, 66% of consumers will watch the video two or more times.
(Internet Retailer)
Visitors who view product videos are 85% more likely to buy than visitors who do not. (Internet Retailer)
According to HubSpot, where video and text are both available on the same site page, 72% of people would prefer to use video to learn about your product.
According to Implix, an email that includes a video link receives an increase click-through rate by 96%.
Shoppers are now looking for more than just photos, 360 spins and live walkaround videos.
Not just
vehicle photos
Not just
360 Spins
Not just
live video walkarounds
Your car shoppers expect
full motion
on-the- road video
But expectations are not being met on your website
This shift has caused
challenges / pain points
For OEMs
Inconsistent formats and unpredictable video supply make it hard to merchandise on SRPs and VDPs.
For Dealers
Lack the technology to manage/deploy on-the-road Video on SRPs and VDPs and email outreach.
For Auto Shoppers
When there’s no on-the-road video, shoppers will leave your website for YouTube (and other platforms).
Therefore, you need to adjust your merchandising strategies
100’s of facts, figures and stats about why video matters – here is one stat you should know
of car buyers watched a minimum of 30 minutes of On the Road video before they purchased a car.
(think with Google)
So – lets make a video of every car on the lot.
but on-the-road video is not easy to make, its costly, and it’s time consuming
Adds cost (thousands of dollars per video)
Takes time for staff – if busy, no videos
Logistically troublesome
Hit or miss quality – poor reflection on OEM/Dealer brand
Solution
On-the-road video test drives
The biggest opportunity
in auto dealership marketing
Consumer behavior is a force of nature that dealership marketers can’t ignore.
VIN-specific visual content is no longer enough.
Buyers watch model videos, but dealers have struggled to show them.
How it works
Features
Features
You will have access to the world’s largest video test drive library.
6,000 two-minute year/make/model videos, 2008 to present, matched to your inventory and deployed on your SRPs, VDPs, and a custom-built landing page.
Coverage from Acura to Volvo. A video for 93% of every car on the road today.
On-the-road video enables shoppers to see your models in action and start to narrow their preferences.
The interactive format offers easy access to quickly focus on information of greatest interest.
Viewers are assured of accurate, comprehensive and objective information for each vehicle (OEM compliant).
Bring your SRPs and VDPs to life
More visitors to your SRPs and VDPs does not mean more sales.
More knowledgeable car shoppers mean more sales. Transform your static SRPs and VDPs into an immersive, personalized, interactive video showroom experience that will:
Build shopper trust
Excite and Inform
Double VDP engagement
Differentiate your inventory and increase margins
Interactive
video platform
A game-changing video player that turns viewers into participants.
Your online car shoppers want to access information most valuable to them without having to jump through hoops.
Interactive Video allows them to quickly locate specific features of interest in the video by simply
What’s New
Exterior
Interior
Power
Fuel Economy
Safety
Accolades
Warranty
Increase your
lead capture
Finally, a way to convert car shoppers right from inside your videos.
Customizable, lead-generating Calls-to-Action that are unobtrusive in appearance and timing, seamlessly integrated into the natural video shopping experience.
Book an
actual test drive
Calls to Action improve the user experience, creating a dynamic & emotionally engaging website visit that drives shoppers to take an actual test drive.
Meet your
sales associate
Each Vintroduction™ virtually introduces the car shopper to the sales associate.First impressions are lasting impressions. With a Vintroduction™, the sales process gets off on the right foot. Creates friendly, person-to-person contact that builds rapport and trust.
Make it your tube
not YouTube
Don’t risk losing your hard-earned website visitors to YouTube.
Give them the video content they search for on YouTube.
Your branded new vehicle landing page and year/make/model videos matched to your inventory will keep them on your website and away from YouTube and your competition.
Dealer dashboard
share video by email, text, social media, etc.
Video is the #1 lead converter. Every email’s effectiveness is doubled with a WheelsTV video that brings the consumer to your SRPs/VDPs.
“Attaching a WheelsTV video is very simple. We have seen email open rates sky-rocket to the tune of 42% on 5th to 20th Day Emails, with click thru tates averaging 32%! “
Joel Davis
Internet Sales Manager | Matthews Auto Group
Dealers using video in their lead responses see a 10X improvement in their appointment settings and a 4X increase in show to close ratios.
Dealer dashboard
advanced data analytics
Results
Interactive viewing experience and consumer interactions are close to double the industry average
Results
Interactions (clicks)
per Visit
8.71
Interactive viewing experience
4.6
Industry
Average
When the consumer can take command of the viewing experience, the opportunities to contact the dealer become compelling
19.62%
WheelsTV
2.41%
Industry
Average
Interactions (clicks)
per Visit
7.78
Interactive viewing experience
3.17
Industry
Average
WheelsTV video bounce rate approaches HALF the industry average
23.32%
WheelsTV
40.5%
Industry
Average
Before
Your website
Without WheelsTV
After
Your website
With WheelsTV
Higher bounce rates on your SRPs / VDPs
VDP not converting
Email campaigns not clicking back to your VDP
Lower bounce rate on your SRPs / VDPs
VDP has increased conversion - especially with aging inventory
10 X Click Through Rate increase from emails to your VDP
Sales, Internet and BDC teams struggle with relevant video content to engage and covert prospects
Lackluster social media profiles
Your site lacks differentiation
Lost opportunities as buyers are watching model videos on YouTube/third party websites
Sales, Internet and BDC teams are getting email responses, calls, and test drive requests with video test drives
Your social media profiles skyrocket with likes, shares and leads
You differentiate your dealership - 98% of franchise websites do not have “on the road” video test drives
With a video for almost every car on your lot, it’s now YourTube not YouTube
Vehicle features not presented in organized or comprehensive way
Viewers are not engaged as participants experiencing the vehicle
Stills, spins and pics-to vid media don’t show vehicles in motion
Vehicle features are organized in chapters for access during the video
Viewers are in the driver’s seat moving interactively to information they want
Full motion on the road action creates an emotional connection to the vehicle
with WheelsTv
you will benefit from
Deeper
engagement
Provides a video for almost ever car on your lot
Doubles time on SRPs/VDPs
Doubles engagement on site
Engages and excites the car buyer
01
Behavioral
insights
Data analytics provides valuable data insight
Know what shoppers are interested in most
Engages and excites the car buyer
02
Business
value
Increased lead capture
Increased showroom visits
Accelerates customers path-to-purchase
03
“Customers stay on our website a lot longer… Amazing videos with every year make the model you could possibly want. They provide the horsepower and all the dimensions. Merchants is now selling over 3,000 cars per year, and we do this with tremendous success with WheelsTV!”
General Sales Manager | Merchants Auto
Pricing
Access to over 6,000 high-definition, on-the-road automotive videos Year/Make/Model 2008 to present From Acura to Volvo
Video Test Drives matched to inventory on SRPs and VDPs
Dealership branding with a logo or pre-roll
Lead Capture with notifications sent
Landing page with video player
Unlimited viewing
Technical and customer support
Video links to share through your CRM
$299 / Mo
per website
Multiple Website Discounts
Contact
Chris King
chris@wheelstv.net
